There’s always a Dorito cooler than you

15 Dec

When you work downtown, it’s easy to get caught up in all the popular lunch spots around you. Even though Pittsburgh isn’t as much of a multicultural melting-pot as city council would like you to believe (you can’t even find decent bean thread dishes, COME ON) there are plenty of options to suit your fancy on any given day – Thai, Indian, Chinese, Greek, Mexican, Cajun, fast food atrocities, and plenty of diners. However, the daily $8.00-$15.00 holes being put in my bank account have drawn me to spend my lunch hours at the nearby arcade. I play pinball. I love it. But it results in a somewhat un-stellar diet.

Today, lunch was Cool Ranch Doritos and a donut.

When approaching this topic, I thought for a moment – “Wait, weren’t these called Cool-er Ranch? Am I crazy?”. A quick Google search was in order.

Cool? Cool-er?

Present-Day Doritos

As far as the internet can tell, ranch Doritos were originally “Cooler” – cooler than what? Nobody knows. But at some point the recipe was altered in order to save costs on ingredients. So as to not confuse distributors, the name was slightly altered. That is a pretty good theory. But I will always think of them as way, way “Cooler” than any other Dorito.

Coolest Doritos

"Cooler Ranch" of the past

Times, they are a-changin’. Check out this other cool picture I found of Doritos.

Dorito Beach

I can't tell if these people are trying to clean the beach or are just hungry.

The end.

P.S. The donut was very good, too.

2 Responses to “There’s always a Dorito cooler than you”

  1. Alex January 15, 2012 at 7:50 am #

    I think what happened there was, in the mid-90s when things were “radical” and “awesome” and other kinda-80s-sounding stuff, Doritos wanted to add a bit of “kick” to the names, so “Nacho Cheese” became “Nacho Cheesier” and “Cool Ranch” became “Cooler Ranch”. Then everyone forgot why the name was changed in the first place and the new names just sounded really dumb, so they wisely changed the names back.

    Fairly sure that’s the story.

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